Stand Out Brand

It's not every day that you get to work on a project you so passionately believe in. I have had the privilege of designing for a pretty rad lady recently, and the "Stand Out: Women in Leadership Mentoring Program" is one of her amazing achievements. Let me introduce you to the fabulous Alison Hill. 

Above is the chosen brand concept for her program; A program that is everything its name promises, with a vision to empower women in leadership. It was birthed out of the super cool Behaviour and Motivation Strategy company Pragmatic Thinking, co-founded and directed by Alison. 


This job involved getting my hands dirty - literally. With the use of ink and a cotton ball, I created round, rugged and earthy splotches that became the texture and structure of the brand. 

Hand-lettered elements also give it a unique, organic feel, while the colours are the brand's personality; a symbol of strength, vision, empowerment and excitement.

Below you can see the brand's journey in conceptual stage: